Beyond The Pyramid Stage; Creative Technologies are a growing force in the world's most famous field.
Glastonbury Festival generates over £100 million for the South West's economy each time it is held (UK Music) and has an annual turnover of around £32 million (Somerset Live). Its impact on the UK's creative industries is significant, offering numerous opportunities for technologists, artists, and performers.
This year, the Shangri-La field, known for celebrating underrepresented art and culture, collaborated with Bath Spa University researchers and creatives. Dr. Coral Manton and Naomi Smyth brought innovative performances and installations that encourage audiences to examine technology, spark political discussions, and promote social justice. Supported by UKRI's Strength in Places Fund, Smyth's work highlights issues like data privacy and the gig economy.
With ticket sales exceeding £100 million, the festival demonstrates the value of investing in the creative sector. The Studio is proud to celebrate its community's involvement with prominent events. By taking part in Glastonbury, this Bath- based hub aims to broaden its understanding of audiences interested in immersive technology and build on its ability to support artists and creative technologists in generating ground-breaking work.
