Digital & Tech case study: PushON

PushON was founded in Manchester in 2005. The team recognised a pressing need for quality web marketing in a field that was finding its feet, but where expertise and ethics were often at odds with each other.

PushON prides itself on a number of principle values that allow them to develop long-term partnerships with clients, mainly centred around people. With a culture of openness and collaboration, PushON has developed a family spirit that they bring clients into.

PushON has been a certified Magento (eCommerce platform) partner agency since 2010, and the company run one of the most successful Magento endorsed meet-ups in the UK with plans to bring the networking sessions to Bristol. The meet-ups allow PushON, peers and industry experts to discuss eCommerce from development through to marketing.

Employing 37 colleagues throughout the business, PushON has recently opened offices in Edinburgh and Bristol, to expand their portfolio and reach.

Expanding in the West of England

Timothy Willis, Head of eCommerce, South West, cites the West of England’s unique combination of talent, opportunity and culture as a factor in opening an office in Bristol. Having had experience of the city in a previous role, Tim could see that PushON would complement the businesses already located here and would provide the company the opportunity to grow.

He states: “Bristol is a fantastic creative city which gives us a strong foundation to build our presence, with technology now the dominant sector. Not only do we want to win business here and add to our already impressive client list, but we also want to share our knowledge of everything digital and eCommerce with the wider community.

We have a strong relationship with the universities in Manchester and want to expand in the same way in Bristol. PushON has a proven track record in the pharmaceutical, engineering, and construction sectors amongst others. We’re excited to bring our expertise to local and regional businesses here in the West of England.”

One of PushON’s directors already knew of Invest Bristol & Bath and was aware of the services they could offer. Tim reached out to them to capitalise on their knowledge of the region.

“IBB has been incredibly helpful in making our transition into Bristol a smooth one,” mentioned Tim,

“The team helped source our office at Runway East and introduced us to the region’s top digital and technological companies. Their knowledge of the region and its networks meant they could recommend meet-ups, events and webinars in the region which will be instrumental to us making the right connections, saving us time and helping to launch our company quickly.

The IBB team will be integral to us moving forward our expansion efforts in the region.”

Adapting to changing times

It’s been business as usual for PushON during the pandemic. One initiative they have launched is ‘PushON DEMAND’, as the COVID-19 pandemic has increased the focus of many businesses has turned to eCommerce.

PushON developed DEMAND alongside Magento in response to a growing need for rapid deployment of eCommerce projects using a minimum viable product (MVP) approach.

“At PushON, we help our clients to connect with their audience, at the right time, through the most effective channels. This is so important right now in the times we are in. We work to devise on-brand marketing messages that connect with the public and place them where they can gain exposure, to the right people. What makes PushON different is that we adapt to every client, providing them with a tailored service. We don’t just roll out a ‘standard practice’.” Timothy Willis.

Helping organisations adapt and move forward

PushON’s ultimate aim is to be the go-to eCommerce agency for D2C, B2C and B2B businesses right across the UK and beyond who are looking to grow and excel at what they do.

Tim explains, “we are looking at acquisition to broaden our service offering if the fit is right and the opportunity is good. We’ve been incredibly fortunate that our business is within an industry that has flourished in the current climate. We want to bring our services to businesses, so it enables growth for our clients and allows strategic change which benefits